↗︎Developing something?

Decades of experience with dozens of startup companies & projects means that we can provide strategic guidance in critical areas of your development effort

Tactics ≠ Strategy

Most people confuse strategy with tactics – they are not at all the same. Tactics are actions, carried out to achieve a specific sub-goal or milestone. Strategy is a much higher-level, focused directive. It is STRATEGY that must drive development, UX, branding, marketing, and much more...

Strategy & UX Rule

Contrary to popular usage, UX is not just an aspect of UI. User experience in the broadest sense is the total overall subjective experience of a person's entire interaction with your product or service – and extends well beyond the user interface.

Bridging Worlds

We help creatives understand technology, and we help techs understand UX & usability — and we help both understand business needs. Our cross-discipline / multi-disciplinary background can bridge common pervasive gaps that exist in most teams.
Our core skillset includes:
  • Strategic Guidance
  • Development Strategy
  • Defining your actual audience
  • Understanding users
  • Designing user-centric systems
  • User experience & usability
  • Distilling complex concepts
  • Tailoring key message
  • User engagement & retention
  • Brainstorming / conceptualizing
  • Review / evaluation / refinement / optimization
  • Competitive research & analysis
  • Critical insights
  • Prototyping
  • Algorithm development
  • Information architecture
  • Defining & designing multi-tier systems
  • Integration & interoperability
  • Branding (in the context of everything above)
We have worked directly with clients and also through agencies (depending on the context & situation), and delivered hundreds of mandates and projects.
We have delivered projects in:
  • Software Development / IT
  • Video on Demand
  • Transport / Fleets
  • Financial Services / Accounting
  • Telecom
  • Business Intelligence
  • Marketing / Advertising
  • Entertainment
  • Music
  • Gaming
  • Animation
  • Sports
  • Human Resources
  • Architecture
  • Life Sciences
  • Pharma
  • Consumer Products / Retail
  • Legal / Law
  • Apparel
  • Education / Training
  • Non-profit & Institutional
EVENT COMPLETED:
Mentoring for #TogetherVsVirus → 48 Hour⚡Online Hackathon Against COVID-19
Thank you to everyone who joined us at TogetherVsVirus.ca and helped make a difference! ❤
Have a project to discuss? Send us a message to start the conversation!